How should free promotional cards be distributed for marketing?

The most effective strategy for distributing free promotional cards is to leave them at strategic locations within a 10-mile radius. This approach targets a broader audience and maximizes visibility. Placing these cards in locations where potential customers are likely to congregate, such as community centers, gyms, or other local businesses, increases the likelihood of attracting new customers who may not be aware of your offerings.

This method allows for reaching a diverse group of prospective clients and capitalizes on foot traffic, giving the promotional cards a better chance of being seen and utilized. By concentrating the distribution within a defined radius, you also ensure that the promotions will reach individuals who are geographically closer to your business, enhancing the potential for increased patronage.

Strategies that focus solely on friends and family, mailing to existing customers, or distributing only during peak hours limit the outreach and can prevent new customer acquisition. Therefore, strategically placing promotional cards enhances marketing effectiveness and promotes growth by attracting new patrons.