How should Jersey Mike's handle marketing during new product launches?

Implementing targeted promotions and social media campaigns is a strategic approach that allows Jersey Mike's to directly engage with their audience and generate excitement about new product launches. This method leverages the strengths of digital marketing, where specific demographics can be reached with tailored messages that resonate more effectively than broad or traditional advertising methods.

Targeted promotions can include special offers, limited-time deals, or exclusive previews for loyal customers, fostering a sense of urgency and community. Social media campaigns, on the other hand, create platforms for interaction and sharing, allowing customers to participate in the buzz surrounding the new products. This can lead to increased brand visibility and customer engagement, making it more likely that the new products will be well-received.

Other approaches, such as relying solely on traditional advertising, lack the ability to reach and engage a diverse audience effectively in today's digital age. Waiting for customer feedback before launching may delay potential sales and does not capitalize on proactive marketing opportunities. Reducing prices across all products might negatively impact the overall brand image and profitability without necessarily aligning with customers' perceptions of value for new offerings.

Overall, using targeted promotions and social media campaigns creates a dynamic way for Jersey Mike's to both inform and excite potential customers about new products, driving interest and sales.