What action should be taken after giving a free sub or drink to potential clients?

The most appropriate action to take after giving a free sub or drink to potential clients is to document the visit for future reference. This step is critical because it allows you to keep a record of who received the free items, their reactions, and any notes about their preferences or feedback. This documentation can be valuable for future marketing efforts or follow-up conversations. It creates a basis for building relationships with potential clients and helps tailor future offers or interactions based on their experiences.

Recording these interactions ensures that you have detailed insights into customer engagement, which can enhance your future marketing strategies and service. Without this documentation, the opportunity to analyze the impact of giving away free items may be lost, making it difficult to measure success or strategize based on client feedback and preferences.