Email and text message campaigns are the most effective way to reach potential clients for Jersey Mike's

What is an effective way to reach out to potential clients via marketing?

• A. Making phone calls
• B. Sending out email and text messages
• C. Hosting large events
• D. Creating a trendy social media profile

Answer: (B)

Reaching out to potential clients through sending out email and text messages is considered effective marketing because these methods facilitate direct communication. They allow for personalized messages that can be tailored to the preferences and behaviors of specific segments of a target audience. Email marketing enables businesses to share detailed information, promotions, and updates with recipients who have opted in to receive communication, thus building a channel for engagement. Text messaging, on the other hand, grants immediate access to clients on their mobile devices, which is particularly effective given the high open rates associated with SMS communications. These approaches can lead to higher response rates, foster relationships, and ultimately drive conversions. They also allow businesses to track engagement metrics, such as open and click-through rates, which provide valuable insights data for refining marketing strategies. While other methods such as phone calls, hosting large events, and creating a trendy social media profile can be useful, they may not offer the same level of immediacy, personalization, or interactive engagement as targeted email and text message campaigns.

Direct lines that actually land: why email and SMS work for Jersey Mike’s teams

Marketing can feel like shouting into a crowded room. You ask questions, you test ideas, you chase fleeting attention. For a fast-casual icon like Jersey Mike’s, though, the fastest way to reach a hungry customer is surprisingly simple: talk to them where they already live—inside their inbox and on their phone. Email and text messages aren’t flashy tricks; they’re direct channels that respect people’s time while giving you room to tailor messages to what matters most to each guest.

Here’s the thing: when you ask the right questions in the right place, your messages feel more like a thoughtful note from a neighbor than a loud banner in a mall. You can deliver value—specials, updates on new subs, or quick reminders about loyalty rewards—without overwhelming the reader. That balance between relevance and respect is what makes email and SMS so effective in a Jersey Mike’s context.

Two channels that feel personal

• Email is the long-form, flexible cousin. It can carry a crisp subject line, a visually inviting layout, and a message that dives into details about a sandwich, a combo, or a local promo. People who subscribe to your emails have already shown interest, so the window to engage is larger than with a text. You can tell a mini story about a new item, highlight a “sub of the week,” or share a behind-the-scenes look at your kitchen. It’s a space to build relationship over time, not just to push a sale.

• SMS is the on-the-go friend. Text messages are short, sharp, and almost always read within minutes. The immediacy matters, especially for time-bound offers—an after-work deal, a lunch rush reminder, or a flash promo before a big game. Because the message shows up right on someone’s mobile screen, your call-to-action lands with a higher sense of urgency. And when used thoughtfully—at reasonable intervals and with clear opt-out options—it can feel helpful rather than invasive.

What makes these channels so powerful in practice

• Personalization without complexity. You don’t need a marketing lab to tailor messages. Start with simple segments—diners who love spicy Italian subs, online-order customers, loyalty members, or people near a particular Jersey Mike’s location. Then tailor the offer, language, and timing. A quick “It’s Tuesday—grab a half sub and a drink for a special price” feels more welcoming than a generic blast.

• Permission-based engagement. People say yes to messages because they trust you enough to share their contact info. That trust matters. It’s not about blasting more; it’s about delivering what’s genuinely useful—news, discounts, or reminders that fit their routine.

• Measurable impact. You can watch metrics that matter: open rates for emails, click-through rates for both channels, and, most importantly, conversions tied to a specific message. This isn’t vanity data. It’s a compass you can use to fine-tune what you send, when you send it, and to whom.

• Flexibility to test and refine. A/B testing isn’t a modern buzzword here; it’s a practical tool. Try two subject lines, two different CTAs, or two send times. See which version gets more love, then borrow the winner across the board. Small experiments add up to real, noticeable gains.

How to set up a clean, effective program (without the fluff)

• Build a simple, clean list. In-store sign-up sheets, a quick online form, or a loyalty app—these are all legitimate ways to collect names, email addresses, and mobile numbers. Make it easy to say yes, and be clear about what people will receive. People appreciate clarity.

• Segment with purpose. You don’t need dozens of tiny groups. Start with a handful that matter to your business: regular dine-in guests, online-order customers, loyalty program participants, and location-based segments (so you can promote local specials). Then tailor messages to the needs and interests of each group.

• Plan a lightweight calendar. A steady rhythm—maybe a weekly email and a bi-weekly SMS—beats irregular bursts. Use the calendar to align with menu changes, seasonal promos, or community events at your Jersey Mike’s location. Consistency builds familiarity.

• Craft messages that hit the sweet spot. Email copy can be a little longer; SMS should feel crisp. Every message should include something valuable: a deal, a new item, or a useful tip (like “how to customize your sub for a heartier lunch”). Use a friendly tone that mirrors the way your teams talk to guests in-store.

• Respect timing and frequency. Neither channel thrives on fatigue. If you’re keeping it respectful—one to two emails a week and one SMS per week, or less around holidays—people will look forward to your messages, not skim past them.

• Make it easy to act. Clear CTAs, mobile-friendly links, and a straightforward path to redemption matter. In an email, you might link to a landing page explaining the promotion; in SMS, a simple instruction like “Show this at checkout” works wonders.

• Stay compliant and transparent. Include an easy opt-out, be upfront about what subscribers will receive, and protect their data. When guests know they’re in control, they’re more willing to engage.

What to send and when (practical ideas)

• Welcome waves. A warm introductory email or SMS when someone first joins your list can set the tone. Include a welcome offer, like a small add-on or a discount on the first online order. A friendly message that says, “Great to have you with us—here’s something tasty to start,” goes a long way.

• Menu highlights. Announce new subs, seasonal combos, or limited-time items with a short, tempting blurb and a photo in the email. In SMS, lead with the benefit: “New Jersey-style sub—today only—15% off with code SUBLOVE at checkout.”

• Loyalty benefits. Remind loyal guests of rewards they’ve earned or how close they are to a tier upgrade. A quick nudge can push a return visit, especially if the message feels like a personal note, not a flyer.

• Local flavor. Tie campaigns to community events. If your Jersey Mike’s hosts a neighborhood fundraiser or a sports watch party, invite guests with a targeted message. People love feeling connected to a local story.

• Time-sensitive promos. Flash deals for the lunch crowd or after-work cravings can drive quick action. Short, direct, and clear: what’s offered, when it ends, and how to redeem.

• Educational bites. Share tips like “How to customize a sub for maximum flavor” or “Pairing suggestions with sides.” This adds value beyond the sale and helps guests see you as a go-to resource, not just a venue.

Common pitfalls to avoid (keep it human)

• Overdoing it. It’s tempting to blast every day, but readers notice. Space out messages and keep content meaningful. When in doubt, choose quality over quantity.

• Being too generic. Generic messages feel like spam. Personalize at least a little to show you’re paying attention to who your guest is and what they care about.

• Neglecting mobile experience. If an email looks great on a computer but collapses on a phone, you lose readers fast. Test how your messages render on mobile and optimize accordingly.

• Forgetting the human touch. A cold promotional line can miss the mark. A warm, crisp message that feels like a quick note from a friend lands differently.

Real-world flavor: craft-friendly examples you could adapt

• Email example: Subject: “New sub drop—sizzling feta and pepperoni, just for you.” Body: “Hey there, sandwich fan. We’ve added a bold new combo to shake up your lunch routine. Try the Spicy Feta Fest with homemade pepperoni and a zingy sauce. Bonus: show this email at the counter and get $2 off your choice of sub today. See you soon at Jersey Mike’s.”

• SMS example: “Heads up, friend! Today only: 15% off any sub when you order online. Use code SUBLOVE at checkout. Breakfast to late-night—we’ve got you covered. 🍔”

• Local event tie-in: Email: “Come by after the big game this Friday and score a free drink with any sub.” SMS: “Game night deal: free drink with a sub after 7 PM tonight. See you at Jersey Mike’s.”

Measuring what matters (because you can’t manage what you don’t measure)

• Open rates and click-through rates tell you how engaging your messages are. If a subject line doesn’t spark curiosity, test another one.

• Conversion tracking. Tie a promotion to a redemption code or a unique link to learn what actually moves people from reading to ordering.

• Unsubscribe feedback. If someone opts out, a quick review of frequency or messaging style can reveal where you went off course.

A few human touches to keep it real

• Talk like you’re writing to a neighbor—short sentences, friendly tone, no corporate jargon masquerading as wit.

• Sprinkle a dash of personality. A playful pun or a light reference to local culture can make your message feel memorable—without losing clarity.

• Let stories breathe. A quick anecdote about a fresh-bopped sub or a loyal customer’s favorite combo makes the email feel less like a sales flyer and more like a hello.

Why this matters in the Jersey Mike’s world

Marketing that respects guests’ time while speaking directly to their cravings fits exactly with how Jersey Mike’s operates: a focus on fresh ingredients, reliable consistency, and customer-friendly service. Email and SMS let you scale that basic promise across locations and time zones without losing the personal touch that makes guests keep coming back.

If you’re part of a team that’s cooking up promotions, this approach gives you a reliable framework. It’s not about a single grand stunt; it’s about composing a steady stream of value that lands in people’s hands, at the right moment, with a message they feel compelled to read.

In the end, it’s about connection—one message at a time

The real win isn’t the loudest campaign or the flashiest video. It’s the quiet trust built when guests feel seen and valued. Email and text messages are more than channels; they’re conversations you can guide with care. They let you share a fresh sub idea, remind someone about a loyalty perk, or invite a neighbor to join a local event. All with a tone that sounds human, a cadence that respects time, and a promise that Jersey Mike’s is thinking of you—even during the busy lunch rush.

So next time you map out a marketing moment, start with the simplest question: what would be genuinely useful to a guest in that moment? If the answer points to an email they can skim on their commute or a quick SMS they can act on while wrapping up a task, you’ve found your exact lane. And that lane, in practical terms, is exactly where email and SMS shine—two direct lines that connect the Jersey Mike’s family with the people who love their subs.