What is one of the ground rules of grassroots marketing?

Setting a reasonable expectation is a fundamental ground rule of grassroots marketing because it helps ensure that the marketing efforts resonate effectively with the target audience. Grassroots marketing relies on building genuine connections within the community and creating authentic engagement rather than overwhelming the audience with aggressive sales tactics. By managing expectations, a brand can foster trust and loyalty among its customers, which is essential for sustainable growth in grassroots campaigns.

In contrast, aggressive promotion may deter potential customers or create a negative perception of the brand. Uniform attire might establish a certain level of professionalism, but it doesn't capture the essence of personal connections that grassroots marketing aims for. Lastly, focusing solely on digital marketing overlooks the holistic approach of grassroots strategies, which often incorporate face-to-face interactions and local community involvement, key elements that add value to the brand experience.