What is suggested for grassroots marketing?

Grassroots marketing focuses on building a community connection and fostering personal relationships with customers. Handing out free sub cards and offering sample catering are effective tactics within this approach because they directly engage potential customers and encourage them to try the product. This method relies on personal interaction and word-of-mouth, making it more relatable and impactful in drawing local customers to the business.

Contrasting with this, relying solely on print materials like flyers limits the interaction aspect, while large advertising campaigns may come across as impersonal and less grassroots. Similarly, focusing exclusively on social media marketing overlooks the in-person connections and community engagement that are central to grassroots strategies. Thus, the correct answer aligns best with the principles of grassroots marketing by promoting direct engagement and personal experiences with the brand.