What should you ask potential customers when doing grassroots marketing?

Asking potential customers if they have tried the brand before is essential in grassroots marketing because it helps gauge their familiarity and comfort level with your product. Understanding whether someone has previous experience with the brand provides insight into their potential interest and loyalty, influencing how you approach them further.

If they have already tried the brand and enjoyed it, this can open the door to discussing new offerings or promotions. If not, it provides an opportunity to inform them about the brand and potentially convert them into customers. This question serves as a valuable starting point for building a relationship and understanding the consumer's connection to the brand, making it highly effective in grassroots marketing strategies.

While the other options may gather some interesting information about customer preferences or habits, they do not directly assess a person's existing relationship with the brand, which is crucial for tailoring future marketing efforts effectively.