What should you offer to a customer who has not tried your brand before?

Offering a customer a free sub card is an effective strategy for enticing potential customers who have not tried your brand before. This approach presents an opportunity for customers to experience the product and its value without any financial commitment. A free sub card can encourage them to return for future visits, promoting loyalty and establishing a long-term relationship with the brand.

This method also allows customers to try different options on the menu, which can lead to discovering their preferences and increased satisfaction. By giving them a direct incentive that is closely tied to your main product, you enhance the likelihood of creating repeat business. In contrast, while other options such as a free drink or a dessert can also be appealing, they don't provide the same level of incentive to explore the core offering of the brand as effectively as a sub card, which essentially promotes a meal experience. A discount, while beneficial, doesn't create the same immediate connection and lasting impression as a free item that customers can redeem on their next visit.