What should you provide to a customer who has previously tried your brand?

Offering a $2 discount or a free chips and drinks card to a customer who has previously tried your brand is an effective strategy for several reasons. First, it provides a tangible benefit that encourages repeat business, reinforcing customer's positive experiences with your brand while also enticing them to visit again. The modest financial incentive of a discount is easily perceived as a gesture of appreciation, making customers feel valued and fostering loyalty.

Additionally, the option of a free chips and drinks card enhances the overall customer experience without overwhelming them with an expensive free meal—this makes it a practical choice for both the business and the customer. Such rewards can also effectively promote upselling, as customers might feel more inclined to purchase additional items when they already have free sides or drinks.

Access to exclusive deals or loyalty points is also beneficial, but they may not be as immediately appealing or actionable as a direct discount or a free item. Implementing direct values like the $2 discount or free chips and drinks card allows for a more straightforward and impactful way to create a positive interaction with returning customers.