Which marketing strategy involves directly communicating with potential customers to promote a product?

Grassroots marketing is a strategy that focuses on direct engagement with potential customers, often through community involvement, events, or personal outreach. This approach emphasizes building genuine relationships and fostering a sense of community around a product or brand. It allows businesses to communicate directly with their audience, leveraging local connections and personal interactions to convert prospects into customers.

While the other strategies involve promotion, they typically rely on broader forms of communication rather than direct interaction. Online advertising and television commercials are more mass-market approaches that do not facilitate personal communication in the same way grassroots marketing does. Telemarketing, though it does involve direct communication, is more transactional and often viewed with skepticism by consumers, which can lead to less favorable perceptions compared to the community-oriented nature of grassroots marketing.