Which of the following contributes to customer retention?

The choice that contributes to customer retention is the provision of exclusive membership perks. This approach creates added value for customers, making them feel appreciated and rewarding their loyalty. Exclusive perks can take various forms, such as discounts, special promotions, early access to new menu items, or unique experiences that are not available to non-members. By implementing these incentives, businesses enhance the overall customer experience and build a sense of belonging, encouraging customers to return.

In contrast, consistently high prices may deter repeat visits as customers might seek better value elsewhere. Frequent menu changes can lead to uncertainty and may not cater to established customer preferences, potentially alienating loyal patrons who favor consistency. Limiting customer loyalty programs can likewise reduce the incentives for customers to engage with a brand, making it less appealing to maintain their loyalty. Therefore, exclusive membership perks stand out as a powerful strategy for improving customer retention.